Money talks in new NatWest campaign
Ever heard the expression 'count the pennies and the pounds will look after themselves'? Well, seems that the little girl in this new film for NatWest has been taught exactly that.
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Credits
View on- Agency The&Partnership/London
- Production Company Blink Productions
- Director The Bobbsey Twins From Homicide
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Credits
View on- Agency The&Partnership/London
- Production Company Blink Productions
- Director The Bobbsey Twins From Homicide
- Editing Stitch
- Post Production MPC/London
- Sound Design 750mph
- Executive Creative Director Micky Tudor
- Executive Creative Director Yan Elliott
- Creative Kate Allsop
- Creative Howard Green
- Creative Matt Wood
- Creative Tom Loveless
- Head of Film Charles Crisp
- Integrated Producer Anthony Borkett
- Producer Hannah Greene
- Executive Producer Paul Weston
- Producer Patrick Craig
- Production Manager Ellie Britton
- Production Assistant Kelly Brown
- Assistant Director James Sharpe
- Edit Producer Alice Clarke
- Post Producer Philip Whalley
- Sound Designer Sam Ashwell
- Sound Designer Ben Gulvin
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Credits
powered by- Agency The&Partnership/London
- Production Company Blink Productions
- Director The Bobbsey Twins From Homicide
- Editing Stitch
- Post Production MPC/London
- Sound Design 750mph
- Executive Creative Director Micky Tudor
- Executive Creative Director Yan Elliott
- Creative Kate Allsop
- Creative Howard Green
- Creative Matt Wood
- Creative Tom Loveless
- Head of Film Charles Crisp
- Integrated Producer Anthony Borkett
- Producer Hannah Greene
- Executive Producer Paul Weston
- Producer Patrick Craig
- Production Manager Ellie Britton
- Production Assistant Kelly Brown
- Assistant Director James Sharpe
- Edit Producer Alice Clarke
- Post Producer Philip Whalley
- Sound Designer Sam Ashwell
- Sound Designer Ben Gulvin
Money matters in this new commercial for NatWest from The&Partnership London as a young girl revels in her newly acquired £1 coin.
Created to promote NatWest's free financial education programme, MoneySense, the spot sees a girl retrieve a £1 coin from a shopping trolley and strut through the car park, energised by her new-found wealth. The 40-second spot was directed by The Bobbsey Twins From Homicide through Blink and is set to This is How We Do It, by Montel Jordan.
“We wanted to bring a bit of joy, energy and swagger to what can often be a category that, at times, can appear a little dull," said Micky Tudor, Executive Creative Director at The&Partnership. "Luckily, we found a little girl that embodies the confidence that NatWest is giving kids up and down the county with their free MoneySense lessons in schools.”
