Nike’s perfect imperfect worlds
This exquisite, multi-layered, multimedia film for the sportswear brand takes viewers on a visually stunning journey through time and space.
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Credits
View on- Agency Wieden + Kennedy/Tokyo
- Production Company Park Pictures/London
- Director Georgia Hudson
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Credits
View on- Agency Wieden + Kennedy/Tokyo
- Production Company Park Pictures/London
- Director Georgia Hudson
- Post Production Jitto
- Editorial Trim
- Production Service AOI Pro. Inc
- Creative Director Max Pilwat
- Creative Director Erwin Federizo
- Copywriter Andrew Miller
- Art Director Josh King
- Art Director Kazuhi Yoshikawa
- Copywriter Marina Danjo
- Producer Kosuke Sasaki
- Producer Eisuke Arai
- Executive Producer Fran Thompson
- Producer Annabel Ridley
- Production Manager Andrea Harvey
- Production Manager Fred Deedes
- DP Steve Annis
- Editor Paul O'Reilly
- Post Producer Polly Kemp
- Service Producer Wataru Ode
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Credits
powered by- Agency Wieden + Kennedy/Tokyo
- Production Company Park Pictures/London
- Director Georgia Hudson
- Post Production Jitto
- Editorial Trim
- Production Service AOI Pro. Inc
- Creative Director Max Pilwat
- Creative Director Erwin Federizo
- Copywriter Andrew Miller
- Art Director Josh King
- Art Director Kazuhi Yoshikawa
- Copywriter Marina Danjo
- Producer Kosuke Sasaki
- Producer Eisuke Arai
- Executive Producer Fran Thompson
- Producer Annabel Ridley
- Production Manager Andrea Harvey
- Production Manager Fred Deedes
- DP Steve Annis
- Editor Paul O'Reilly
- Post Producer Polly Kemp
- Service Producer Wataru Ode
Created by Wieden+Kennedy Tokyo for Nike Japan and directed by Georgia Hudson through Park Pictures, this epic magical realist spot draws on a range of Japanese cultural elements to express the liberating power of sport.
Titled Imperfect You, it follows a Gen-Z girl from Tokyo as she struggles with societal pressures and false notions of freedom.
Setting out to discover her authentic self, she whirls back through history, challenging the conformity imposed on women and coming to celebrate her own imperfections and strength.
Skaters Yurin Fujii and Ginwood Onodera and breaker Ami Yuasa are among the Nike athletes appearing in the spot, which was filmed on location in Tokyo with sumptuous cinematography by Steve Annis.
