Nike’s urban legend
Minimalchat’s playful spot for the sportswear brand uses innovative CGI to portray the Air Force 1 trainer’s influence on street fashion.
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Credits
View on- Production Company MinimalChat
- Creative Director/Co-Founder Seba Morales
- Creative Director/Co-Founder Bel R. Tarducci
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company MinimalChat
- Creative Director/Co-Founder Seba Morales
- Creative Director/Co-Founder Bel R. Tarducci
In this slick and stylish spot created by cutting-edge new CGI studio MinimalChat, sports apparel brand Nike celebrates the enduring influence of its Air Force 1 trainer in shaping contemporary culture.
Throughout the trainers’ history, its designers have experimented with new materials, colourways, and customisable elements, while preserving its ability to seamlessly blend sports performance and street style.
Through vibrant and visually-captivating CGI, the creative captures the Air Force 1’s evolution and variations, highlighting how it seamlessly integrates into the vibrant tapestry of urban life.
