Phone call filtering is an A1 idea
A trio of sinister spots for A1 Guard, a free app designed to filter phone calls, highlights the all-too-common issue of phone fraud in Bulgaria.
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Credits
View on- Agency Saatchi & Saatchi/Sofia
- Production Company MatchPoint productions
- Director Zoran Petrovski
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Credits
View on- Agency Saatchi & Saatchi/Sofia
- Production Company MatchPoint productions
- Director Zoran Petrovski
- Producer Milo Braynov
- Producer Plamena Ivanova
- Producer Nataliya Todorova
- DP Anton Ognyanov
- Colourist Dimitar Itskov
- Sound Designer Martin Bochev
- Art Director Martina Solakova
- Copywriter Atanas Kamburov
- Creative Director Radomir Ivanov
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Credits
powered by- Agency Saatchi & Saatchi/Sofia
- Production Company MatchPoint productions
- Director Zoran Petrovski
- Producer Milo Braynov
- Producer Plamena Ivanova
- Producer Nataliya Todorova
- DP Anton Ognyanov
- Colourist Dimitar Itskov
- Sound Designer Martin Bochev
- Art Director Martina Solakova
- Copywriter Atanas Kamburov
- Creative Director Radomir Ivanov
Despite measure to halt it by the authorities, phone fraud remains a big issue in Bulgaria.
Statistics say that 25% of Bulgarians know someone who has been а victim or target of a scam and this new trio of spots from Saatchi & Saatchi Bulgaria, for phone call filter A1 Guard, aims to highlight the problem and warn people to be vigilant.
The current situation caused by Covid-19 is also addressed in one of the spots, The Doctor, as criminals play on the worries people have around the virus and the treatment of it. The campaign was directed by Zoran Petrovski through MatchPoint Productions.
