Phoney fans face spectator angst
Heineken’s amusing spot for the Rugby World Cup launch says everybody can be a fan, even if you haven't a clue what's occurring.
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Credits
View on- Agency Publicis/Milan
- Production Company Iconoclast Paris
- Director Megaforce
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Credits
View on- Agency Publicis/Milan
- Production Company Iconoclast Paris
- Director Megaforce
- Post Production The Mill/London
- Sound Design Grand Central Recording Studios
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Executive Creative Director Luca Cinquepalmi
- Executive Creative Director Marco Venturelli
- Art Director Hugo Wahledow
- Copywriter Claudia Illan
- head of Production Mariella Maiorano
- Producer Viviana Biondolillo
- Post Producer Sabrina Sanfratello
- Executive Producer Charlotte Marmion
- Line Producer Guillaume Lefrancois
- Production Designer Marco Puig
- DP Lasse Frank
- Editor Adriana Legay
- Post Exec Producer Misha Stanford-Harris
- Sound Engineer Raja Sehgal
Show full credits
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Credits
powered by- Agency Publicis/Milan
- Production Company Iconoclast Paris
- Director Megaforce
- Post Production The Mill/London
- Sound Design Grand Central Recording Studios
- Global Chief Creative Officer Bruno Bertelli
- Chief Creative Officer Cristiana Boccassini
- Executive Creative Director Luca Cinquepalmi
- Executive Creative Director Marco Venturelli
- Art Director Hugo Wahledow
- Copywriter Claudia Illan
- head of Production Mariella Maiorano
- Producer Viviana Biondolillo
- Post Producer Sabrina Sanfratello
- Executive Producer Charlotte Marmion
- Line Producer Guillaume Lefrancois
- Production Designer Marco Puig
- DP Lasse Frank
- Editor Adriana Legay
- Post Exec Producer Misha Stanford-Harris
- Sound Engineer Raja Sehgal
Rules, schmules. You don't have to know what the Sam Hill's going on to enjoy a cheer and a beer in front of a game.
That's the message in The Delay, Publicis Italy’s new spot for Heineken, which was directed with comic flair by Megaforce, through Iconoclast Paris.
Acknowledging the fact that non-fans are often turned off by rugby as it looks too complicated to be enjoyed, this ad follows a clueless lad trying to conceal his confusion and eventually getting in on the drama.
