Rating culture Ryte
Full of eye-catching visuals and non-stop movement, this promo video for the new DJ Megan Ryte track is a takedown in black-and-white.
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Credits
View on- Agency In-House
- VFX Digital Axis
- Editor Sebastian Zotoff
- Colorist Brandon Chavez
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency In-House
- VFX Digital Axis
- Editor Sebastian Zotoff
- Colorist Brandon Chavez
With striking aerial photography and intense imagery, DJ Megan Ryte mixes a track alongside of will.i.am & A$AP Ferg’s fiery lyrics.
Throughout the music video, both rappers appear on rooftops, crouching on car hoods, and on the sides of buildings, hanging on by sheer will. Drone footage interjects as vultures make their appearance around all three, circling or following or appearing like bad omens. The design of Culture is striking and engaging, a hypnotic movement through LA.
Directed by Nabil, the piece is tight and fast. The artists move in and out of the frame with a rhythm that is hard to replicate and engaging to watch.
