Samsung’s features of the future
The tech brand launches its Galaxy S24 Series phone with a global, eighteen-film campaign celebrating a new age of communication, creativity and collaboration.
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Credits
View on- Agency BBH/Singapore
- Production Company MJZ/London
- Director Tom Kuntz
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Credits
View on- Agency BBH/Singapore
- Production Company MJZ/London
- Director Tom Kuntz
- Production Co. The Lift Mexico
- Production Co. String and Tins
- Production Co. The Mill/Seoul
- Production Co. The Mill/London
- Produciton Co. tenthree
- Production Co Academy
- Chief Creative Officer Sascha Kuntze
- Head of Art, Creative Director Gaston Soto
- Associate Head of Art Sid Lim
- Creative Director Charlene Chua
- Associate Creative Director Michael Chin
- Senior Copywriter Ishan Venkat
- Copywriter Enkainia Lee
- Senior Art Director Amos Mak
- Art Director Wu Sixin
- Head of Production Wendi Chong
- Producer Cheryl Tiah
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BBH/Singapore
- Production Company MJZ/London
- Director Tom Kuntz
- Production Co. The Lift Mexico
- Production Co. String and Tins
- Production Co. The Mill/Seoul
- Production Co. The Mill/London
- Produciton Co. tenthree
- Production Co Academy
- Chief Creative Officer Sascha Kuntze
- Head of Art, Creative Director Gaston Soto
- Associate Head of Art Sid Lim
- Creative Director Charlene Chua
- Associate Creative Director Michael Chin
- Senior Copywriter Ishan Venkat
- Copywriter Enkainia Lee
- Senior Art Director Amos Mak
- Art Director Wu Sixin
- Head of Production Wendi Chong
- Producer Cheryl Tiah
Created in collaboration with BBH and multiple global directors, tech brand Samsung has unveiled this mammoth series spotlighting Galaxy S24’s revolutionary new AI-assisted features.
At the heart of the campaign is the fun Feature Film series, directed by Tom Kuntz of MJZ, spotlighting Galaxy's AI features, including Instant Slow-mo, Transcript Assist, and message translation through endearing and relatable real-life scenarios.
The initiative also features an array of activations launching worldwide, including the Circle to Search series, directed by Tokyo-based director Mackenzie Shepherd, demonstrating the devices innovative image searching feature.
Sascha Kuntze, Chief Creative Officer, BBH Singapore, adds: “Partnering with Samsung Electronics to launch a global campaign at this scale makes us very proud. This campaign ushers in a new era of mobile, but also a new era of advertising from this region, proving that world-class work can originate here in Singapore. Singapore’s talents, its diversity, cultural sensibility, and its drive for innovation is a unique advantage when it comes to launching products that debunk the status quo.”
