Serena and babe score love in Droga’s sweet campaign
Droga5 New York creates a moving film that explores motherhood from the perspective of tennis star Serena Williams.
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Credits
View on- Agency Droga5/New York
- Production Company Second Child (In-House at Droga 5/New York)
- Director Jesse Brihn
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Credits
View on- Agency Droga5/New York
- Production Company Second Child (In-House at Droga 5/New York)
- Director Jesse Brihn
- Copywriter Ben Brown
- Art Director Jackie Moran
- Executive Creative Director Tim Gordon
- Chief Creative Officer Neil Heymann
- Creative Chairman David Droga
- Senior Art Director Sam McCluskey
- Associate Producer Mateus DeFaria
- Associate Producer Sean Tanner
- Associate Creative Director Kia Heinnen
- Executive Producer Tricia Lentini Himot
- Music Supervisor Mike Ladman
- Editor Ashley Kreamer
- Assistant Editor Andre Castiglioni
- Executive Producer Stephanie Apt
- Executive Producer Sarah Roebuck
- Head of Production Penny Ensley
- Colorist Sofie Borup
- Producer Kyra Hendricks
- Producer Alexandra Lubrano
- Executive Producer Sarah Roebuck
- Talent Serena Williams
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Droga5/New York
- Production Company Second Child (In-House at Droga 5/New York)
- Director Jesse Brihn
- Copywriter Ben Brown
- Art Director Jackie Moran
- Executive Creative Director Tim Gordon
- Chief Creative Officer Neil Heymann
- Creative Chairman David Droga
- Senior Art Director Sam McCluskey
- Associate Producer Mateus DeFaria
- Associate Producer Sean Tanner
- Associate Creative Director Kia Heinnen
- Executive Producer Tricia Lentini Himot
- Music Supervisor Mike Ladman
- Editor Ashley Kreamer
- Assistant Editor Andre Castiglioni
- Executive Producer Stephanie Apt
- Executive Producer Sarah Roebuck
- Head of Production Penny Ensley
- Colorist Sofie Borup
- Producer Kyra Hendricks
- Producer Alexandra Lubrano
- Executive Producer Sarah Roebuck
- Talent Serena Williams
It takes some metal to be a mom – that's the message served in this work for US Open sponsor Chase Bank.
Cleverly showing how both sporting achievement and having a child require extreme forbearance and determination, This Mama Keeps Going, sensitively directed by Jesse Brihn and produced by Droga's in-house studio Second Child, celebrates the strength of mothers everywhere.
Following on from Chase and Droga5's powerful #This Mama campaign from last year, the intimate film draws on the athlete's own candid social posts, pairing videos of her daughter Olympia growing up – from ultrasound, through breastfeeding, to the tot toying with a tennis racket – with voiceover from William's interview after her first US Open win in 1999.
