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Signet x De Beers – Worth The Wait

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Created by Arnold Worldwide for jewellers Signet and the world’s leading diamond company, De Beers, this beautifully crafted spot draws poetic comparisons between the dynamics and priorities of modern couples and the forging of a natural diamond.  

Using emotional and authentic storytelling featuring a diverse cast, the campaign, titled Worth The Wait and directed by Phoebe Arnstein through magna studios, illustrates the pressures and joys of love as couples grow both as individuals and in their relationships.  

Through visually-captivating vignettes alternating between characters and natural imagery, this visual journey mirrors the strength and resilience of natural diamonds as they travel from deep in the Earth and are transformed into polished gems.

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