The Rec Room’s clawsome campaign
The Canadian entertainment and dining chain releases an effects-laden spot in which super-sized claws pluck victims of boredom from the humdrum into a world of play.
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Credits
View on- Agency Broken Heart Love Affair/Toronto
- Production Company Partners Film Inc
- Director Joachim Back
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Credits
View on- Agency Broken Heart Love Affair/Toronto
- Production Company Partners Film Inc
- Director Joachim Back
- Executive Producer Gigi Realini
- Executive Producer Aerin Barnes
- Editing Outsider Editorial/Toronto
- Executive Post Producer Kayan Choi
- Editor Chris Murphy
- Color/VFX/CGI The Vanity
- Executive Post Producer Stephanie Pennington
- Executive Post Producer Kayla Baxter
- Colorist/VFX Andrew Exworth
- VFX Artist Naveen Srivastava
- Sound/Music Circonflex
- Executive Audio Producer Houng Ngui
- Composer/Audio Director Paul-Etienne Cote
- Audio Mixer/Sound Designer Craig Murdock
- Audio Mixer/Sound Designer Sydney Galbraith
- Casting Groundglass Casting
- Partner/Chief Creative Officer Denise Rossetto
- Partner/Chief Creative Officer Todd Mackie
- Partner/Chief Creative Officer Carlos Moreno
- Creative Director/Art Director Michael Morelli
- Creative Director/Copywriter Marty Hoefkes
- Executive Producer Erica Metcalfe
- DP John Houtman
- Composer/Audio Director Loukas Perreault
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Broken Heart Love Affair/Toronto
- Production Company Partners Film Inc
- Director Joachim Back
- Executive Producer Gigi Realini
- Executive Producer Aerin Barnes
- Editing Outsider Editorial/Toronto
- Executive Post Producer Kayan Choi
- Editor Chris Murphy
- Color/VFX/CGI The Vanity
- Executive Post Producer Stephanie Pennington
- Executive Post Producer Kayla Baxter
- Colorist/VFX Andrew Exworth
- VFX Artist Naveen Srivastava
- Sound/Music Circonflex
- Executive Audio Producer Houng Ngui
- Composer/Audio Director Paul-Etienne Cote
- Audio Mixer/Sound Designer Craig Murdock
- Audio Mixer/Sound Designer Sydney Galbraith
- Casting Groundglass Casting
- Partner/Chief Creative Officer Denise Rossetto
- Partner/Chief Creative Officer Todd Mackie
- Partner/Chief Creative Officer Carlos Moreno
- Creative Director/Art Director Michael Morelli
- Creative Director/Copywriter Marty Hoefkes
- Executive Producer Erica Metcalfe
- DP John Houtman
- Composer/Audio Director Loukas Perreault
Created by Toronto agency Broken Heart Love Affair for The Rec Room, the brand platform 'Make Room For Play' includes a visually stunning hero film, Claw Game, directed by Academy Award winner Joachim Back, through Partners Film.
Using the arcade staple as a metaphor, the fantastical spot depicts people saved from the mundanity of such routine tasks as laundry, grocery shopping and gawping at their phones when giant claws whisk them up and away, finally depositing them at Rec Rooms’ fun centres.
