Sofa to fall
Australian furniture store Amart puts a couch through an extreme test in order to display its suitability for family use.
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Credits
View on- Agency BMF/Sydney
- Production Company Good Oil
- Director Hamish Rothwell
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Credits
View on- Agency BMF/Sydney
- Production Company Good Oil
- Director Hamish Rothwell
- Post Production ARC EDIT
- Composer Elliott Wheeler
- Sound Design Rumble Studios
- Chief Creative Officer Alex Derwin
- Creative Stephanie Allen
- Chief Strategy Officer Christina Aventi
- Chief Executive Officer Stephen McArdle
- Head of TV Jenny Lee-Archer
- Executive Producer Juliet Bishop
- Producer Andrew McLean
- DP Jac Fitzgerald
- DP Joe Jennings
- DP Greg Wilson
- Editor Lucas Baynes
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BMF/Sydney
- Production Company Good Oil
- Director Hamish Rothwell
- Post Production ARC EDIT
- Composer Elliott Wheeler
- Sound Design Rumble Studios
- Chief Creative Officer Alex Derwin
- Creative Stephanie Allen
- Chief Strategy Officer Christina Aventi
- Chief Executive Officer Stephen McArdle
- Head of TV Jenny Lee-Archer
- Executive Producer Juliet Bishop
- Producer Andrew McLean
- DP Jac Fitzgerald
- DP Joe Jennings
- DP Greg Wilson
- Editor Lucas Baynes
There's a passage in Douglas Adams' seminal Hitchhiker's Guide To The Galaxy where a whale muses on its existence as it plummets towards the ground.
Whilst not quite the same heft as a the aforementioned mammal, the sofa in this fun spot for Australian furniture store Amart has a similar quest for purpose as it rapidly descends.
Shot for real by Good Oil Films' Hamish Rothwell, the 15,000 feet Free Fall plunge is a cracking idea from agency BMF, with a concept, script and execution that lands just as hard as the ill-fated furniture it portrays.
