Toyota's HiLux horror
Saatchi & Saatchi's new spot for the Japanese car manufacturer tells the heartwarming story of an unbreakable bond between a man and his beloved truck.
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Credits
View on- Agency Saatchi & Saatchi/Sydney
- Production Company FINCH
- Director Benji Weinstein
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Credits
View on- Agency Saatchi & Saatchi/Sydney
- Production Company FINCH
- Director Benji Weinstein
- Music and Sound MassiveMusic/Sydney
- Music and Sound Big Sync Music/Sydney
- Head of Creativity Simon Bagnasco
- Creative Jake Blood
- Executive Producer & Head of TV Michael Demosthenous
- Head of Design Tod Duke-Yonge
- Chief Client Officer Ben Court
- Chief Strategic Officer Alex Speakman
- Executive Producer Corey Esse
- DP Jeremy Rouse
- Production Manager Lucy Sparke
- Executive Creative Director Ramesh Sathiah
- Sound Designer Simon Kane
- Music Producer Katrina Aquilia
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Saatchi & Saatchi/Sydney
- Production Company FINCH
- Director Benji Weinstein
- Music and Sound MassiveMusic/Sydney
- Music and Sound Big Sync Music/Sydney
- Head of Creativity Simon Bagnasco
- Creative Jake Blood
- Executive Producer & Head of TV Michael Demosthenous
- Head of Design Tod Duke-Yonge
- Chief Client Officer Ben Court
- Chief Strategic Officer Alex Speakman
- Executive Producer Corey Esse
- DP Jeremy Rouse
- Production Manager Lucy Sparke
- Executive Creative Director Ramesh Sathiah
- Sound Designer Simon Kane
- Music Producer Katrina Aquilia
Directed by Benji Weinstein through Finch, An Unbreakable Connection portrays how Toyota's iconic HiLux vehicle has been an integral member of the family for Australian households since 1968.
The cinematic spot features a family who watch in fear as their father's ghost causes chaos in the middle of the night. In classic scary movie fashion, lights flicker and books fly off shelves as he turns the house upside down in a frustrated frenzy.
In an amusing gear shift from horror to humour, the ghost grabs a set of keys and drives away in a red pickup truck to the tune of Norman Greenbaum’s Spirit in The Sky.
The campaign draws on the brand’s touching idea of the unbreakable connection between a HiLux and its owner.
