Trollback Launches Digital Division
Stephen Baker, formerly of digital agency Red Antenna, is tapped as Trollback + Company's first Digital Creative Director.
Trollbäck + Company Launches Digital Division
The New York-based design and production studio Trollbäck + Company has launched a digital division to expand its experience design capabilities and provide integrated digital solutions and interactive media for advertising / branding campaigns and public space installations.
Making the decision to expand into digital was strategic yet organic, considering Trollbäck + Company has worked over the past ten years extensively within the commercial, network and entertainment industries. Executive Creative Director Jakob Trollbäck states, "Our work has always been about creating experiences. For us, it was natural to venture into more immersive, engaging projects that are both emotional and intellectual."
After a successful run at his award-winning agency, Red Antenna, Stephen Baker has joined Trollbäck + Company as Digital Creative Director to helm the T+Co Digital Division. With a background in both design and programming, Baker has the cross-discipline perspective to develop highly visual interactive experiences, according to Trollbäck. He's worked with a range of brands including American Express, Sony, VH1 and Nokia has earned him industry and peer praise.
Most recently, Baker played an instrumental role in the programming for a collaborative Nokia display in Times Square that invited pedestrians to submit answers and photos via text message. He also developed interactive works for international museums, art exhibits and out of home media installations in Abu Dhabi, Doha, Antwerp and London.
The T+Co Digital Division gives the studio the capability to complement advertising and branding campaigns with digital solutions as well as explore opportunities in exclusive experience design projects. Baker will be collaborating directly with the Trollbäck + Co. design team on digital initiatives.
"I'm looking forward to working with Trollbäck + Company to enhance the art of moving image and interactive design by combining the strengths of both fields," says Baker. "I've admired the quality and aesthetic of their work for years-it's always inspiring, memorable and bold."
"Steve has a unique talent to see opportunities for immersive interactions, and can quickly figure out how to make them come to life," says Trollbäck about Baker. "We've collaborated with him over the years at Red Antenna and were always impressed with their work. We're delighted to have him join the team."
Published 30 March, 2011
