Volkswagen takes a trip down memory lane
Commemorating 70 years of production, The Last Mile pays homage to the iconic Beetle throughout the decades.
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Credits
View on- Agency Johannes Leonardo/New York
- Production Company Nexus Studios/USA
- Director Fx Goby
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Credits
View on- Agency Johannes Leonardo/New York
- Production Company Nexus Studios/USA
- Director Fx Goby
- Chief Creative Officer Jan Jacobs
- Chief Creative Officer Leo Premutico
- Design Director Charles Watlington
- Executive Creative Director Jimm Lasser
- Group Executive Producer Benton Roman
- HP Maria Perez
- Executive Producer Juliet Tierney
- Art Director Manshen Lo
- Animation Supervisor Michal Firkowski
- Music Human Music & Sound Design/USA
- Creative Director Justin Hori
- Creative Director Andy Bloch
- Executive Producer James Dean Wells
- Sound Design/Audio Post Sonic Union
- Sound Design Steve Rosen
- Producer Patrick Sullivan / (Producer)
- Director of Studio Operations Justine Cortale
- Music Supervision Groove Guild
- Music Supervisor Al Risi
- Executive Creative Director Chris O'Reilly
- Executive Producer Cindy Burnay
- Creative Director/Art Director Laura Longstaff
- Executive Producer Rebecca O'Neill
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Credits
powered by- Agency Johannes Leonardo/New York
- Production Company Nexus Studios/USA
- Director Fx Goby
- Chief Creative Officer Jan Jacobs
- Chief Creative Officer Leo Premutico
- Design Director Charles Watlington
- Executive Creative Director Jimm Lasser
- Group Executive Producer Benton Roman
- HP Maria Perez
- Executive Producer Juliet Tierney
- Art Director Manshen Lo
- Animation Supervisor Michal Firkowski
- Music Human Music & Sound Design/USA
- Creative Director Justin Hori
- Creative Director Andy Bloch
- Executive Producer James Dean Wells
- Sound Design/Audio Post Sonic Union
- Sound Design Steve Rosen
- Producer Patrick Sullivan / (Producer)
- Director of Studio Operations Justine Cortale
- Music Supervision Groove Guild
- Music Supervisor Al Risi
- Executive Creative Director Chris O'Reilly
- Executive Producer Cindy Burnay
- Creative Director/Art Director Laura Longstaff
- Executive Producer Rebecca O'Neill
The last Volkswagen Beetle was produced in mid-2019 and at the end of the year the brand released a touching animated tribute to the car.
As a young boy watches his father come home in a Beetle, The Last Mile shares the story of a shared lifetime with an unforgettable car. The young boy grows up, falls in love, starts his own family, and at the center of it, the Beetle stays with him. The final stretch of road has iconic Beetle lovers and fans, from Footloose’s Ren McCormack to Andy Warhol, lining the streets. The Beetle is sent off, transforming into a lightning bug, lighting the way for the next generation.
The use of music - a new recording of The Beatles’ Let it Be by the Pro Musica Youth Chorus - gives the ad a resonance beyond the cute nods to past campaigns and nostalgia. The animation, produced by Nexus Studios, sticks to a pale, limited color palette, evoking a soft sentimentality for the vehicle. Helmed by Johannes Leonardo and directed by Fx Goby, The Last Mile is a love letter to an old friend, without a consolation prize, celebrating what made the VW Beetle so beloved for the past seven decades.
