Audible sounds like the perfect distraction
When nothing quite holds your attention it could be time to turn to an audio book, as this new campaign illustrates.
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Credits
View on- Agency Fold7/London
- Production Company Agile Films
- Director Simon Willows
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Credits
View on- Agency Fold7/London
- Production Company Agile Films
- Director Simon Willows
- Post Production Agile Films
- Audio Post Factory
- Producer Tom Ford
- DP James Blann
- Editor Mark Aarons
- Sound Designer Phil Bolland
- Chief Creative Officer Ryan Newey
- Creative David O'Brien
- Creative Chris Bennett
- HP Michelle Hickey
- VO David Tennant
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Credits
powered by- Agency Fold7/London
- Production Company Agile Films
- Director Simon Willows
- Post Production Agile Films
- Audio Post Factory
- Producer Tom Ford
- DP James Blann
- Editor Mark Aarons
- Sound Designer Phil Bolland
- Chief Creative Officer Ryan Newey
- Creative David O'Brien
- Creative Chris Bennett
- HP Michelle Hickey
- VO David Tennant
London agency Fold7's new campaign for Audible shows how distracting and overwhelming the content on our phones can be.
Directed by Simon Willows through Agile, the spot features a woman with time to kill as she waits for a train. Like most of us in such a situation, she resorts to her phone. But, when candy-themed games, online dating apps, rainbow spewing cats and countless images of food can't hold her attention she turns to an audio book on Audible to block out the barrage of mindless distractions. Actor David Tennant’s soothing voice takes over leaving her with a moment of tranquil calm. It concludes with the line 'The difference is Audible'.
“This latest campaign brings new life and colour to Audible’s positioning and we’re delighted to create something that feels so timely and culturally relevant in today’s screen-obsessed society," said Ryan Newey, Founder and CCO of Fold7.
