Yorkshire Tea's home-brewed solution for saving the planet
Lucky Generals' comical spot for the English tea brand suggests a miniature non-solution for cracking down on climate change.
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Credits
View on- Agency Lucky Generals/London
- Production Company Pulse Films/London
- Director Arthur Studholme
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Credits
View on- Agency Lucky Generals/London
- Production Company Pulse Films/London
- Director Arthur Studholme
- Editing The Assembly Rooms
- Post Production/Color Electric Theatre Collective
- Managing Director James Sorton
- Executive Producer Jamie Walker
- Producer Bruno Loureiro
- DP Aidan Bryan
- Production Designer Zuzanna Skurtys
- Producer Olivia Jessop
- Editor Joseph Taylor
- Colorist Connor Coolbear
- Producer Daniel Breheny
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Credits
powered by- Agency Lucky Generals/London
- Production Company Pulse Films/London
- Director Arthur Studholme
- Editing The Assembly Rooms
- Post Production/Color Electric Theatre Collective
- Managing Director James Sorton
- Executive Producer Jamie Walker
- Producer Bruno Loureiro
- DP Aidan Bryan
- Production Designer Zuzanna Skurtys
- Producer Olivia Jessop
- Editor Joseph Taylor
- Colorist Connor Coolbear
- Producer Daniel Breheny
This playful campaign, directed by Arthur Studholme through Pulse Films, uses tongue-in-cheek humour and the 'aww' factor of tiny household appliances to offer Brits an absurd quick-fix for cutting down their energy bills.
Introducing… the one-brew kettle. Perfect for reducing your carbon emissions, not so great for doing a tea round for the whole family.
The spot stars a household who attempts to go green by replacing their kettle with a smaller model, struggling with all of its hilarious impracticalities, before admitting that it’s probably a better idea to only fill their original appliance with as much water as they need.
Whilst being fun and relatable, the ad also managed to subtly draw attention to how important it is that we all make small, easy, eco-friendly changes to our everyday habits.
