Coors blimey, that looks a bit fresh
In an invigorating ad for Coors Light, the first out of Havas London, a brave fella goes for a dip... on a snowy mountaintop.
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Credits
View on- Agency Havas/London
- Production Company Pulse Films/London
- Director Sam Pilling
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Credits
View on- Agency Havas/London
- Production Company Pulse Films/London
- Director Sam Pilling
- Editing tenthree
- Grade/VFX The Mill/London
- Audio Post Factory
- Chief Creative Officer Mark Whelan
- Creative Partner Rob Potts
- Creative Dan Bolton
- Executive Producer Kiri Carch Hammond
- Exec Producer James Sorton
- Producer Chris Harrison
- Production Manager Ben Burdock
- DP Ben Fordesman
- Editor Ellie Johnson
- VFX Supervisor Ben Turner
- VFX Supervisor Jamie Lancaster
- Post Executive Producer Alex Fitzgerald
- Post Producer Kirsty Ratcliffe
- Colourist Thomas Mangham
- Audio Engineer Anthony Moore
- Audio Engineer Jack Hallett
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Credits
powered by- Agency Havas/London
- Production Company Pulse Films/London
- Director Sam Pilling
- Editing tenthree
- Grade/VFX The Mill/London
- Audio Post Factory
- Chief Creative Officer Mark Whelan
- Creative Partner Rob Potts
- Creative Dan Bolton
- Executive Producer Kiri Carch Hammond
- Exec Producer James Sorton
- Producer Chris Harrison
- Production Manager Ben Burdock
- DP Ben Fordesman
- Editor Ellie Johnson
- VFX Supervisor Ben Turner
- VFX Supervisor Jamie Lancaster
- Post Executive Producer Alex Fitzgerald
- Post Producer Kirsty Ratcliffe
- Colourist Thomas Mangham
- Audio Engineer Anthony Moore
- Audio Engineer Jack Hallett
There's not much more refreshing that an invigorating dip, but we can't help but feel that the sprightly lad in this fun now spot for Coors Lite might have taken it a bit too far.
Following our intrepid bather as he launches himself into a snowy mountaintop, Keep It Fresh maintains the momentum, with some snappy shooting by Pulse Films' Sam Pilling, slick post from The Mill and banging soundtrack - energetic garage tune Fresh by FooR, Majestic and Dread MC.
The first work for the brand from Havas London, since winning the account in 2018, creative partner Rob Potts comments: “Welcome to Coors Mountain. Where fresh isn’t just a temperature…it’s a way of life. And it doesn’t get much fresher than swimming your way up the mountain to the pub in your Speedos.
"Trust me, I was there.”
