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Credits
View on- Agency Karmarama/London
- Production Company Blink Productions
- Director Basak Erol
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Credits
View on- Agency Karmarama/London
- Production Company Blink Productions
- Director Basak Erol
- Editing Stitch
- VFX Post Freefolk
- Sound Design 750mph
- Music Soho Music
- Creative Director Robert Amstell
- Creative Director Matthew Lancod
- Chief Creative Officer Nik Studzinski
- Creative Josh Welton
- Creative Jon Coates
- Producer Ben Honour
- Producer Corin Taylor
- Production Manager Beatrice Warren
- DP James Blann
- Editor Max Windows
- Colourist Paul Harrison
- VFX Supervisor Jason Watts
- VFX Artist Jonny Hicks
- VFX Producer Laura Ricketts
- Sound Designer Mark Hellaby
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Karmarama/London
- Production Company Blink Productions
- Director Basak Erol
- Editing Stitch
- VFX Post Freefolk
- Sound Design 750mph
- Music Soho Music
- Creative Director Robert Amstell
- Creative Director Matthew Lancod
- Chief Creative Officer Nik Studzinski
- Creative Josh Welton
- Creative Jon Coates
- Producer Ben Honour
- Producer Corin Taylor
- Production Manager Beatrice Warren
- DP James Blann
- Editor Max Windows
- Colourist Paul Harrison
- VFX Supervisor Jason Watts
- VFX Artist Jonny Hicks
- VFX Producer Laura Ricketts
- Sound Designer Mark Hellaby
‘Ma’ anyone? No, it’s not your mum, it’s the Japanese concept that the space between objects is as important as the objects themselves?
This and other thought-provoking aphorisms are dispensed in this clever set of nine idents that were directed by Basak Erol of Blink Productions and highlight Confused.com’s joint sponsorship of ITV and STV’s Rugby World Cup coverage.
Each one opens with a Japanese symbol and its translation followed by a rugby-themed example of its meaning. For example 'Nintai', meaning ‘with perseverance we can endure the unbearable’, is illustrated by a rugby player giving it his all.
The concept nicely conflates a Japanese aesthetic of sophisticated simplicity with the brand’s aim to offer clarity in a financial products marketplace often mired in befuddlement.
