There's a first time for everything
Jack Daniel's encourages us to throw caution to the wind and do something that we've never done before.
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Credits
View on- Agency Energy BBDO/Chicago
- Production Company Reset
- Director Ian Pons Jewell
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Unlock full credits and more with a shots membership
Credits
View on- Agency Energy BBDO/Chicago
- Production Company Reset
- Director Ian Pons Jewell
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Jose Perez
- Creative Director Lucas Owens
- Creative Director Monique Kaplan
- Associate Creative Director Jordan Sparrow
- Associate Creative Director Ricky Johanet
- Senior Designer Hung Vinh
- HP John Pratt
- Executive Producer Jeff Davis
- Producer John Paul Ward
- Head of Music Daniel Kuypers
- Edit Company Whitehouse Post/New York
- Executive Producer Caitlin Grady
- Producer Ryan Smith / (Producer)
- VFX Company Carbon/New York
- Sound Designer/Audio Mixer Chris Afzal
- Audio Post Wave Studios/USA
- Colorist Luke Morrison
- Edit Company Flare (In-House at Energy BBDO/Chicago)
- Executive Producer Energy BBDO/Chicago
- Executive Producer Jenny McDonald
- Senior Motion Designer Energy BBDO/Chicago
- Colorist Ron Sudul
- Producer Serena Bove
- Producer Jon Adams / (Producer)
- Assistant Editor Paul Chung / (Assistant Editor)
- Flame Artist Philip Akka
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Energy BBDO/Chicago
- Production Company Reset
- Director Ian Pons Jewell
- Chief Creative Officer Josh Gross
- Chief Creative Officer Pedro Jose Perez
- Creative Director Lucas Owens
- Creative Director Monique Kaplan
- Associate Creative Director Jordan Sparrow
- Associate Creative Director Ricky Johanet
- Senior Designer Hung Vinh
- HP John Pratt
- Executive Producer Jeff Davis
- Producer John Paul Ward
- Head of Music Daniel Kuypers
- Edit Company Whitehouse Post/New York
- Executive Producer Caitlin Grady
- Producer Ryan Smith / (Producer)
- VFX Company Carbon/New York
- Sound Designer/Audio Mixer Chris Afzal
- Audio Post Wave Studios/USA
- Colorist Luke Morrison
- Edit Company Flare (In-House at Energy BBDO/Chicago)
- Executive Producer Energy BBDO/Chicago
- Executive Producer Jenny McDonald
- Senior Motion Designer Energy BBDO/Chicago
- Colorist Ron Sudul
- Producer Serena Bove
- Producer Jon Adams / (Producer)
- Assistant Editor Paul Chung / (Assistant Editor)
- Flame Artist Philip Akka
Is there something you always wanted to do but which convention dictated you refrain from?
Well, in this new spot for Jack Daniel's we see a series of people undertake things that might not be the wisest of moves, but which certainly make them feel good about themselves. From dramatically ignoring a boss's phone call, to playing DJ at a swanky function, to going from caddy to golfer regardless of protocol, this 60-second spot created by Energy BBDO Chicago and directed by Ian Pons Jewell through Reset, is just the thing to enter the weekend with carefree abandon.
