Virgin Australia gives us what we need
Starring 12-year-old Annie Jones, the schoolgirl from Melbourne who made it to the 2020 America’s Got Talent final, this vibrant ad shows that even an airport can be a boogie wonderland.
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Credits
View on- Agency CHE Proximity/Sydney
- Production Company Revolver/Will O'Rourke
- Director Matt Devine
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Credits
View on- Agency CHE Proximity/Sydney
- Production Company Revolver/Will O'Rourke
- Director Matt Devine
- Post Production ARC EDIT
- Sound Sonar Music
- Chief Creative Officer Ant White
- Strategic Production Holly Alexander
- Creative Director Ashley Wilding
- Creative Director Daniel Davison
- Copywriter Cameron Dowsett
- Art Director Mark Tallis
- Copywriter Fee Millist
- Art Director Cass Jam
- Design Director Darren Cole
- Executive Producer Pip Smart
- Managing Director/Co-Owner/Producer Michael Ritchie
- DP Lachlan Milne
- Editor Dan Lee
- Colorist Ben Eagleton
- Sound Designer Timothy Bridge
- Executive Producer Sophie Haydon
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency CHE Proximity/Sydney
- Production Company Revolver/Will O'Rourke
- Director Matt Devine
- Post Production ARC EDIT
- Sound Sonar Music
- Chief Creative Officer Ant White
- Strategic Production Holly Alexander
- Creative Director Ashley Wilding
- Creative Director Daniel Davison
- Copywriter Cameron Dowsett
- Art Director Mark Tallis
- Copywriter Fee Millist
- Art Director Cass Jam
- Design Director Darren Cole
- Executive Producer Pip Smart
- Managing Director/Co-Owner/Producer Michael Ritchie
- DP Lachlan Milne
- Editor Dan Lee
- Colorist Ben Eagleton
- Sound Designer Timothy Bridge
- Executive Producer Sophie Haydon
Unsurprisingly, we haven't seen many spots celebrating the joys of travel recently, but the amount of delight showcased in the energetic You Can’t Keep A Good Thing Down for Virgin Australia might just make up for it.
The campaign, from CHE Proximity, features Annie Jones, a exuberant young performer and 2020 America’s Got Talent finalist, who’s unable to contain her excitement at finally returning to the airport to go on a family holiday with her mum.
Soundtracked by the anthemic What You Need by Aussie icons INXS, Revolver director Matt Devine captures her spinning, balancing, twisting and grooving her way back to the flight she’s been looking forward to for months.
